Frank J. Kenny's Chamber of Commerce Industry Blog

If you’re using email campaigns to acquaint new members with your chamber benefits or you’re using email campaigns to recruit, in addition to persuasive copy and subject lines that beg to be opened, you need to consider one more thing. According to research from Hubspot, more than two-thirds of people these days are opening email […]

I like to do these round-up posts every season because coming up with content ideas is tough. I think social media post ideas for fall can be even harder. It’s like looking for the perfect black dress. When you need it, nothing fits your taste. When you don’t need one, you see dresses everywhere. Let […]

Marketing is everything when it comes to chamber event names and attendance. You’ve got to grab people’s attention because – when you factor in personal and professional lives as well as family activities – it’s likely your members are receiving a lot of invites. How do you make yours stand out? You know they aren’t […]

Chambers: this article on the Law of Reciprocity can be shared with your members to help them connect with their customers and increase their sales. Check out our shareable post on how the chamber can help businesses build know, like, and trust as well. Quid pro quo. You scratch my back, I’ll scratch yours. Do […]

Chambers, the following article is one you can use as part of your chamber marketing. Feel free to copy, paste and edit to insert your chamber name or to customize details about your chamber membership program. You are in a unique position to help businesses become more well-known, trusted, and liked. Often businesses feel the […]

What happens when a member, board member, or chamber staff member runs for political office? How should the chamber support them? What happens if they win? Here’s everything you’ve been afraid to ask … but should really know. The old phrase of “politics making for strange bedfellows” certainly can be true for a pro-business organization […]

The average chamber member is anything but average. While you can crunch the data on average age, size of business, revenue, etc., it’s important to remember that each chamber member has very diverse interests. If you personalize your chamber memberships, you’ll appeal to many profitable niches. Your chamber can provide services and offerings that appeal […]

If you just attended the amazing ACCE conference for chamber executives, your mind is probably buzzing with all sorts of ideas. You likely connected with chamber pros who inspired you and you–no doubt–attended sessions that have you incredibly excited about what could be in your community. (If you found this while getting ready for this year’s ACCE conference, […]