Frank J. Kenny's Chamber of Commerce Industry Blog

As a chamber professional, you likely know the value to your members of bringing in speakers. But if you are a smaller chamber, or one with a very tight budget, hosting high-caliber speakers can seem like an impossibility.  Yet, we are a very enterprising group, aren’t we?  If you want to bring in speakers but […]

Have you ever planned a chamber networking event, gotten really excited about the crowd and the possibilities, created what you thought would be a fun game for attendees to play to get to know one another, and then… Nothing. Crickets. Instead, they ask each other the questions – questions you so carefully thought out that […]

If you are in the chamber world, you obviously have a very strong affection for your town. You get to see first-hand the amazing things that the economic development council, the chamber, and your citizens are doing. It probably makes you quite proud. But translating that into good social media post ideas or blog post […]

Do you know the main reason people subscribe to business newsletters? It’s for coupons and discounts. Your member-to-member deals can be a great benefit to your members but only if they know about them and take advantage of them. This, of course, requires marketing. Your marketing likely centers around letting members know what the program […]

This article isn’t for everyone, obviously. But if you’re dissatisfied with the number of businesses joining your chamber or wondering why people don’t join the chamber, and you want to do something about it, keep reading. Ever wonder why membership is down or not at the level you were hoping for? This article highlights the […]

If you’re using email campaigns to acquaint new members with your chamber benefits or you’re using email campaigns to recruit, in addition to persuasive copy and subject lines that beg to be opened, you need to consider one more thing. According to research from Hubspot, more than two-thirds of people these days are opening email […]

I like to do these round-up posts every season because coming up with content ideas is tough. I think social media post ideas for fall can be even harder. It’s like looking for the perfect black dress. When you need it, nothing fits your taste. When you don’t need one, you see dresses everywhere. Let […]

Marketing is everything when it comes to chamber event names and attendance. You’ve got to grab people’s attention because – when you factor in personal and professional lives as well as family activities – it’s likely your members are receiving a lot of invites. How do you make yours stand out? You know they aren’t […]