As chamber professionals, we’ve all experienced it—the well-meaning board member who wants to rewrite the marketing copy, redesign the logo, or micromanage social media strategy. While board engagement is essential for a chamber’s success, there’s a fine line between strategic oversight and operational interference. How much should your board be involved in something like marketing, […]
Making Small Business Season a Year-Round Chamber Priority
Small Business Season has become a powerful tool for chambers to champion their local economies. By rallying community support around small businesses during the holidays, we’ve seen tangible benefits for the businesses and their communities. But why limit that momentum to just a few weeks each year? As chamber pros, we have the unique ability […]
Crafting a Chamber Survey that Delivers Results
Understanding your members’ needs is paramount to the success of any chamber. A well-crafted member satisfaction survey can be an invaluable tool for gathering insights, identifying areas for improvement, and ultimately, boosting member engagement and retention. However, with surveys becoming increasingly common (even labs are sending them out these days!), it’s crucial to design one […]
Holiday Parade Organizer’s Guide
Expert Advice from Chamber Professionals for living through parade craziness As the saying goes, “Everybody loves a parade.” This is until they’re in charge of organizing it. If you are managing a community holiday parade, you know it is both a logistical challenge and a creative endeavor. That’s why we pulled together some suggestions from […]
Boardroom or Ballroom? Finding the Perfect Fit for Your Chamber Volunteers
So, you’ve got a thriving chamber with engaged members eager to roll up their sleeves and get involved. Fantastic! But before you nominate them as board members, make sure they have what it takes to be part of the strategic planning group. Many times, chamber pros find a dedicated volunteer who’s well-positioned in the community […]
Telling Your Chamber’s Story Through Short-Form Video
Like it or leave it, short-form video has emerged as one of the most powerful tools to engage your audience and share your chamber’s unique story. From member highlights and event promotions to advocacy updates and community spotlights to just plain fun, video content can make your chamber stand out while building stronger connections with […]
The Two-Minute Marketing Trick for Busy Chamber Pros
Are you a firefighter or a juggler? If you’re a chamber pro, the answer is probably both. We see you. We get it. Your work plans and intentions are often assaulted by the needs of others. You go into the office with the idea of working on your marketing and retention strategy (for example), only […]
Give Your Members Holiday Season Visibility Now
If you’re like most Chamber Pros, you’re probably thinking about the upcoming holiday season and how you can help your community. But are your local businesses doing that yet? Sure, maybe some have new merch ready for this fun time of year—”Hallothankmas.” But are they thinking about marketing for the holidays and increasing their social […]
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