Social media for chambers, business associations, and members

Quit With The Shop Local Buy Local Campaigns

Does your chamber have a Shop Local Buy Local campaign? Maybe it shouldn’t. At least right now. Another question for you. Is your chamber’s staff sharing enough of their knowledge and expertise through technology, social media, or digital marketing? Most aren’t sharing nearly enough. How about this? Is your chamber investing time and energy in [...]

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Have You Heard of ARC, the New Social Media Sales Funnel?

Has anyone shared with you the new social media sales funnel? If you are old enough, you may remember the 20th century marketing funnel. The funnel depicted a process where prospects entered into the sales stream at the top of the funnel and, hopefully, became customers at the bottom. Most people who became aware of [...]

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Critical Chamber Building Tips From Jay Baer, Author of Youtility

This week on the Chamber Focus Show we had the great good fortune to have Jay Baer as our special guest. Jay is the author the new book Youtility, why SMART MARKETING is about HELP not HYPE. We had a wide ranging discussion on how chambers and chamber professionals should utilize social media and digital channels better [...]

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Is Your Chamber Relevant? Does It Matter?

Want your chamber to remain relevant? Maybe I am getting ahead of myself here. Maybe the question should be, “Is your chamber relevant right now? Has it ever been relevant?” The question of chamber relevancy is a touchy topic among chamber leaders. Some chamber professionals are aghast at the very thought of questioning the future [...]

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The Latest Social Media Best Practices for Chambers

Are you using the latest social media best practices for chambers to grow your membership? What about social media for retention techniques? Retention is, as you know, largely predicated on your members feeling valued and having a sense of connection to your chamber community. Are you using social media to build powerful relationships with your chamber members [...]

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How To Use Social Marketing To Grow Your Small Business

Are you a social marketing savvy small business owner or manager? Today, social marketing is sure to play a role in growing your small business. Matter of fact, as each day goes by, social marketing is becoming more and more imperative for your average, main-street, small business. We interviewed social marketing expert Jeff Korhan, author [...]

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Are You Offering Chamber Info-Casts Yet?

Have you heard of Chamber Info-Casts? If you love bringing your members together to network in-person, then Chamber Info-Casts might be for you. If you love providing your members business training, then Chamber Info-Casts might be for you. If you love providing in-person networking and business training at no cost to the chamber, then Info-Casts are definitely for [...]

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