Why Storytelling Should Replace Your Chamber Benefits List

Ditch your chamber benefits list for stories

I had a former boss at a software company who always used to say, “As a customer, if I have one problem that keeps me up at night and you can solve it for me, I don’t care what else you do.” That’s why a list of benefits is seldom helpful. If the first thing […]

Is Your Chamber Ranking for These Questions?

Do you make your chamber conference room available to members?

Keywords are still important but most searches conducted are question-based, not keyword anymore. For that reason it’s important to think beyond keywords and create content that contains whole phrases of questions that people may ask the chamber to help with. These types of questions include the obvious like (insert the name of your chamber in […]

Ways to Spice Up Your Chamber Networking Event

Do you reward businesses who refer new chamber members to you?

If you host a chamber networking event like a Business After Hours, a breakfast session, or lunch gathering, there are a number of ways you can organize it. But there’s nowhere that says you must always use the same format and there may be no single best type for your chamber. Variety is the spice […]

14 Ways to Showcase Your Community on Social Media

Content ideas for your chamber that focus on your community

Each town has a flavor and something special about it. If you’re not capturing that in your social media and blog posts, you’re missing opportunities to connect. The following ideas can be used as social media posts or blog posts depending how lengthy you’d like to make them. Think of them as story starters. 14 […]

Celebrate Independents Week

Are you celebrating Independents Week at your chamber?

No, that title isn’t a typo. It’s a call to celebrate the independent businesses of your community from July 1st – July 7th. The national movement has roots in independent bookstores, who originally created it to encourage shopping there over national chains. It’s been going on longer than Small Business Saturday (the Saturday after Black Friday, an event […]