Storytelling and Content Marketing for Chambers – Chamber Focus Show #63

In this episode of the Chamber Focus Show, #63, we discussed how chambers need to tell better stories. Most chambers haven’t purposely told their stories, through content marketing, or otherwise. This means your members and prospects really don’t know what your chamber does to serve the community. It is time for chamber’s to become better […]

Reaching Out to the Future: A (Very) Young Chamber Professionals Group

Do you offer chamber scholarships?

I have mixed emotions about young professionals groups. It seems like a way of segregating the YPs from leadership within the larger organization. Yes, they’re in charge of the kiddie table but they don’t get to give feedback about the Thanksgiving Day menu. Still, I realize many chambers have a very involved, successful YP group. […]

Chambers: Does Your Staff Know the Power of a Word?

Are you being represented well by your staff?

It seemed like everywhere I went yesterday, the store clerks were frazzled. Crowds were everywhere and retailers were certainly being tested for their customer service skills. One store I was in was so busy, the manager was manning a cash register in the membership/returns area. His walkie-talkie was going off non-stop with calls from employees […]

Don’t Fall Prey to Disconnected Chamber Storytelling

Is the chamber story you're telling the same one everyone is hearing?

Storytelling is about more than just your About Page. That’s a good place to start to begin telling your story, but telling an effective chamber story goes beyond what you write about yourself in your web copy. Chamber storytelling is shaped by all marketing components, including those you have no control over, such as: word-of-mouth marketing social media […]

4 Creative Chamber Event Ideas

Are you dreaming big in your chamber events

Creating a unique event goes a long way in bolstering attendance. Something that’s rarely done gets people excited about buying tickets just as hosting the same old event gets tiresome after a while. Creative Event Theme Ideas   When a chamber exec looked to the pros on the Chamber Professionals Group on Facebook for innovative ideas for […]