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What to Do When Your Chamber Ambassadors Love the Work But Not the Paperwork

If you have a Chamber Ambassador points program, you may hear them complain about all the tracking necessary. It’s funny to think that something that ultimately benefits them, since many point systems make them eligible for rewards and discounts, is a bane to their existence but many think it is.

How do you make yur point rewards more appealing?
What to Do When Your Chamber Ambassadors Love the Work But Not the Paperwork

So what do you do when they’re decent chamber Ambassadors but lousy at the paperwork? Here are some suggestions that other chamber professionals have employed:

 

Take the Work out of Your Chamber Ambassadors’ Paperwork

Do It All Yourself

Some chamber professionals decided the goal of having engaged Ambassadors was more important than having them fill out paperwork so they took on the administrative burdens themselves.

Limit What You Track

In the beginning of most points programs, there’s a tendency to give points for everything. Once the chamber realizes how much work it is to track every little activity, they often opt for bestowing points just for the big things like ribbon cuttings, referrals, and retention activities.

Ditch the Points and Reward Directly

The Fond du Lac Area Association of Commerce doesn’t give points to Chamber Ambassadors. When someone refers a new member, they receive a gift certificate for their efforts. The amounts vary depending on the size of the business they refer.

Bring Technology In

Writing everything on paper and then reentering it into a spreadsheet is cumbersome. Instead, consider easy-to-use software. It can be something as simple as a shared doc where the Ambassadors could record their time or a CRM. They simply place a check mark next to the activities they’ve completed (or enter the touch log) and the chamber can run any analysis or reports it needs to from that.

No matter who takes on the administrative headache of Chamber Ambassador points tracking, it’s important to understand what is at the basis of the points system. It’s not so much about the rewards as the motivation. If people are complaining about the tracking, they’re just not into the program. It might be time to review gamification and motivational theory and apply it to your program.

Join the conversation here.

By Christina R. Green


 

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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