This time of year always makes me nostalgic, personally and professionally. It’s the ideal time to reflect on what you’ve accomplished and what you still want to do. The end of the year is ripe with content possibilities and can be an ideal spotlight for things you want to draw your members’ attention to. Here […]
Crafting a Chamber Survey that Delivers Results
Understanding your members’ needs is paramount to the success of any chamber. A well-crafted member satisfaction survey can be an invaluable tool for gathering insights, identifying areas for improvement, and ultimately, boosting member engagement and retention. However, with surveys becoming increasingly common (even labs are sending them out these days!), it’s crucial to design one […]
Holiday Parade Organizer’s Guide
Expert Advice from Chamber Professionals for living through parade craziness As the saying goes, “Everybody loves a parade.” This is until they’re in charge of organizing it. If you are managing a community holiday parade, you know it is both a logistical challenge and a creative endeavor. That’s why we pulled together some suggestions from […]
Chamber Members Not Paying? Fix Your Cash Flow Now
Chasing down membership dues is a universal headache for chamber professionals. But in addition to being time consuming, it can cause serious cash flow problems. You may budget on a certain amount of revenue coming in each month and when members are late, you’re missing out on it. But it’s not just a matter of […]
Boardroom or Ballroom? Finding the Perfect Fit for Your Chamber Volunteers
So, you’ve got a thriving chamber with engaged members eager to roll up their sleeves and get involved. Fantastic! But before you nominate them as board members, make sure they have what it takes to be part of the strategic planning group. Many times, chamber pros find a dedicated volunteer who’s well-positioned in the community […]
Telling Your Chamber’s Story Through Short-Form Video
Like it or leave it, short-form video has emerged as one of the most powerful tools to engage your audience and share your chamber’s unique story. From member highlights and event promotions to advocacy updates and community spotlights to just plain fun, video content can make your chamber stand out while building stronger connections with […]
The Two-Minute Marketing Trick for Busy Chamber Pros
Are you a firefighter or a juggler? If you’re a chamber pro, the answer is probably both. We see you. We get it. Your work plans and intentions are often assaulted by the needs of others. You go into the office with the idea of working on your marketing and retention strategy (for example), only […]
How to Create a Compelling Narrative to Grow Chamber Membership
EEK! The news headlines read that we have a strong economy, consumer confidence is up, but businesses are cancelling membership because they’re cutting all non-essential costs. How can you build membership at a time like this? It’s an uphill battle for sure. When you sell by cost of membership, you’ll likely be one of the […]
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