There are few emails more unsettling for a chamber pro than the one that says a major sponsor is out. It’s not just the lost revenue that creates the problem. A sponsor cancellation can affect signage, printed materials, digital promotions, event experience, vendor commitments, and internal confidence. If the sponsor held a prominent role, it […]
If Chambers Want Impact, Advocacy Must Be a Priority
Does this sound familiar? You bring up the need for increasing advocacy efforts on behalf of businesses and you hear something like this from your chamber board: “We don’t want to get political.” “We have members on both sides.” “We don’t want to alienate anyone.” On the surface, it feels like caution. In reality, it’s […]
Why Chambers Need to Take TikTok Seriously
Is this you? Your chamber hosts great events, sends a solid newsletter, and stays completely invisible to half the businesses in your area. If so, we’re guessing you haven’t figured out short-form video yet. TikTok isn’t a teen trend you can wait out. It’s where attention actually lives right now — and for chambers, attention […]
Why “Always Available” is a Recipe for Chamber Staff Burnout
Marketing gurus constantly remind clients that social media is designed to be social. The guardrails to social media actions are often compared to what’s acceptable at a cocktail party–don’t talk about yourself too much, be polite, and show interest in those around you. But even with those suggestions, technology often allows us to do things […]
Is It Time to Rethink Women in Business Programming?
For decades, “Women in Business” programming followed a predictable, if well-intentioned, (usually pink) template. There were the requisite luncheons with floral centerpieces, the panels on “having it all,” and perhaps a workshop on soft skills or networking etiquette. While these events provided much-needed community and have been wildly popular, they often inadvertently “pinned” women into […]
Curing Sponsor Fatigue: A New Model for Chamber Revenue
Drowning in events? It’s a common concern we hear on the Chamber Pros Facebook group. Chamber professionals are quietly admitting the same thing: the calendar feels relentless. Breakfast, luncheon, mixer, workshop, ribbon cutting, awards dinner, committee meeting. Repeat. Why so many events? Because they’ve become the default revenue strategy. When budgets tighten, the instinct is […]
Steal This Framework: A Safe, Simple Junior Ambassador Program
If your Chamber wants to feel younger, more connected to local families, and more relevant to employers thinking about talent, junior ambassadors are a smart play. High school students bring fresh energy, strong digital instincts, and a real-time pulse on what future workers care about. They also need structure, clear boundaries, and adults who set […]
The Chamber Pros Guide to Starting an Ambassador Program
Ambassadors work as an extension of your staff. That can be incredibly helpful in accomplishing more with less. But when they’re not chosen thoughtfully, when expectations aren’t outlines and ambassadors don’t know what’s expected of them, there can be a big disconnect. There’s a lot more to running a successful ambassador’s program than “finding better […]
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